The short answer
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It depends on the office
Money talks loudest for the legislature
Dashed line = a coin flip (50%). Everything to its right is a money-leader edge.
More money, more votes
The share of the money tracks the share of the vote
Won the seat
Lost
Diagonal = money share equals vote share exactly
How much does outspending help?
The more you outspend, the more you win
Each bar: how often the best-funded candidate won, grouped by how many times more they raised than the next-best-funded rival.
When money lost